Catalonia tourism promotion via social media

The Catalan news site 324.cat reports here the following:

Nine bloggers, specialized in tourism, are visiting Catalonia these days, invited by the regional government


     Nine of the most influential bloggers in the realm of tourism and recreation are in Catalonia these days to explain their experiences as tourists via their blogs, facebook entries and tweets. They are from the United States, Canada, and the UK, and during this week will visit different sights of Catalonia. The Catalunya Tourism Board, organizer of the trip, hopes to entice their numerous followers - on Twitter alone they sum more than 260.000 - to come here as well; it's already the second "blogotrip" they organize.
     One can follow the bloggers' impressions with the hash tag #catalunyaexperience. They are all collected on a page called bloctrip, and on facebook. Counting all of the visits to the different channels, they sum up around 2 million.
     The trip started last Saturday with a tour of modernist (Art Nouveau) Barcelona. On Sunday, the group visited the F1 race at the Montmelo circuit. They then went on to Lleida and the Pirineus mountains for adventure sports and star gazing. Other places on their route are a "clam farm" in Sant Carles de la Ràpita, living in first person the "human towers" of Vilafranca del Penedes, and seeing the Tarraco Viva festival next Sunday.
     A similar experience takes place at the counties of Girona. Seven bloggers have visited the city of Girona, dived off the coast of Estartit, and did skydiving at Empuriabrava. On can follow their experiences on Twitter or blogtrip.

My first impression of the bloctrip page is that the people sharing their experiences there know what they are doing, and especially the photos really make you want to visit these places, too ...