As you can see from these images, the Generalitat de Catalunya (government of the autonomous region of Catalonia) has a good agency for its campaigns. This one is meant to encourage people to incorporate healthy habits into their daily lives, such as eating five pieces of fruit or vegetable, climbing steps and walking. The Generalitat does not have many means to solve people's real problems these days, i.e. creating jobs or making adequate economic policy, more or less a prerogative of the central government in Madrid. It could do more in the field of education, but the teachers' unions are opposed to anything that looks like more work for or accountability of teachers.
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