Today, the day after Thanksgiving in the US and traditionally the most important day for retailers there due to a lot of Christmas shopping by people on a long weekend, is also "buy nothing day" for those that deplore the excesses of materialism. You find more information here.
In contrast to that, on Spanish TV one starts to see a lot of perfume comercials these days and on the radio supermarkets encourage one to buy the traditional seafood early at a discount price to keep it in one's fridge until the holidays. The traditional holiday TV spot by champagne-maker Freixenet will star the Colombian pop star Shakira, supposedly clad in very little golden stuff. On newspaper websites appear shopping guides (the NY Times' here, the Financial Times' here) that tempt one to forget that the Spanish economy is in crisis and that a lot of people who already lost their jobs will also lose their homes as they cannot pay their mortgages any longer. Banks are now the biggest property holders in the country.
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